The SurfStitch Story

Born on Sydney's Northern Beaches in 2007, SurfStitch grew from a garage project into one of Australia's most recognised names in coastal retail.

Today, we're writing our most exciting chapter yet. SurfStitch re-launched in 2025 with a fresh vision as a curated champion of discovery, authenticity, and brands that define Australian coastal life.

What We Stand For

Our curation spans surf, swim, outdoor and lifestyle categories, with a deliberate focus on independent, emerging, and local Australian brands that deserve a bigger stage.

We operate as a marketplace, which means every brand on our platform ships directly to you. This model lets us say no to products and brands that don't belong and yes to the ones that do — keeping our edit tight, our standards high, and customers genuinely excited about what they find here.

We believe the edit is the brand. SurfStitch is for people who want to discover what's next — not just what's cheapest.

Brands We Work With

Every brand on SurfStitch earns its place. We work with labels that are genuinely connected to surf, coastal, street or outdoor culture. Our current roster includes a mix of established names and exciting independents, with new partners launching throughout 2026.

Explore our full, curated edit on All Brands.